With 20 years’ experience in B2B sales and marketing in the UK and Europe, Amanda Ferguson joined Marketing Edinburgh in Summer 2017 as Head of Business Tourism. She comes from VisitScotland, where for the last ten years she worked in Business Events and was responsible for the UK and European MICE markets. Prior to this she held posts at the University of Edinburgh and the Edinburgh International Conference Centre. Born and bred in Belfast, Northern Ireland she moved to Edinburgh to study International Business & Languages at Heriot Watt University.