Senior Lecturer & Author
University of Dundee
Keith Dinnie is a leading authority on place branding for cities, regions and nations. He is the author of the first textbook on nation branding, Nation Branding – Concepts, Issues, Practice. He is the editor of City Branding – Theory and Cases (Palgrave Macmillan, 2010).
Keith has delivered seminars, conference speeches, presentations and lectures in the United States, United Kingdom, France, Germany, Iceland, Portugal, Greece, China, Korea, Malaysia, South Africa and Japan. His research focuses on the application of strategic brand management techniques within the domains of tourism promotion, export promotion, inward investment attraction, and public diplomacy. His research covers the branding of cities and regions as well as nations.
He has advised the United Kingdom Government’s Department for Environment, Food & Rural Affairs (Defra); the Korean Presidential Council on Nation Branding; and he has recently been appointed to the Dundee Brand Group responsible for the branding of Dundee city and region.