BELS  2020


Reception & Working Dinner 

BELS commences on the evening before the conference with a welcome reception at the EICC  followed by a working dinner on Platform 5.

Over dinner delegates will discuss operating with C-19 and  a brief based on how the MICE  industry should address new and developing markets.

The outcomes of the evening will feed into the conference the next day. 



Half-Day Conference 

New market opportunities will be addressed in three subject specific sessions:

 Emerging audiences - Millennials and beyond -  esports and emerging event types and formats.

Tech sector -  disrupting the events market - how do we secure the business from this lucrative sector?

Emerging markets - how do we engage with new international MICE markets and emergent sectors.



Be part of a discussion that will challenge old event orthodoxies and help drive a new era of collaboration between meetings specialists and priority growth sectors.

Learn how to create a lasting legacy for your destination .

Leave stimulated by cutting-edge research, inspiring stories of success and help shape new policies to make your meetings and conferences thrive.