A strategy and marketing professional, Cat Leaver is currently Head of Strategy for multi award-winning digital agency After Digital and, in her spare time, is Head of MarComms and one of a team of five who leads Europe’s most established TEDx organisation, TEDxGlasgow. Cat takes up post as Project Director for Brand Scotland, a new initiative coordinating all international marketing for Scotland from VisitScotland, Scottish Development International and the Scottish Government, including responsibility for managing its digital infrastructure and talent.