Reception & Working Dinner
BELS commences on the evening before the conference with a welcome reception at the EICC followed by a working dinner on Platform 5.
Over dinner delegates will discuss operating with C-19 and a brief based on how the MICE industry should address new and developing markets.
The outcomes of the evening will feed into the conference the next day.
New market opportunities will be addressed in three subject specific sessions:
Emerging audiences - Millennials and beyond - esports and emerging event types and formats.
Tech sector - disrupting the events market - how do we secure the business from this lucrative sector?
Emerging markets - how do we engage with new international MICE markets and emergent sectors.
Be part of a discussion that will challenge old event orthodoxies and help drive a new era of collaboration between meetings specialists and priority growth sectors.
Learn how to create a lasting legacy for your destination .
Leave stimulated by cutting-edge research, inspiring stories of success and help shape new policies to make your meetings and conferences thrive.