BELS  2020


Reception & Working Dinner – Thusday 24 September

BELS commences on the evening of Wednesday 18th March with a welcome reception at the EICC  followed by a working dinner on Platform 5.

Over dinner delegates will discuss a brief based on how the MICE  industry should address new and developing markets.

The outcomes of the evening will feed into the conference the next day. 



Half-Day Conference – Friday 25 September

New market opportunities will be addressed in three subject specific sessions:

 Emerging audiences - Millennials and beyond -  esports and emerging event types and formats

 The tech sector is disrupting the events market - how do we secure the business?

Engaging emerging international MICE markets.



Be part of a discussion that will challenge old event orthodoxies and help drive a new era of collaboration between meetings specialists and priority growth sectors.

Learn how to create a lasting legacy for your destination .

Leave stimulated by cutting-edge research, inspiring stories of success and help shape new policies to make your meetings and conferences thrive.