Reception & Working Dinner – Wednesday 18th March
BELS commences on the evening of Wednesday 18th March with a welcome reception at the EICC followed by a working dinner on Platform 5.
Over dinner delegates will discuss a brief based on how the MICE industry should address new and developing markets.
The outcomes of the evening will feed into the conference the next day.
Half-Day Conference – Thursday 19th March
New market opportunities will be addressed in three subject specific sessions:
Emerging audiences - Millennials and beyond - esports and emerging event types and formats
The tech sector is disrupting the events market - how do we secure the business?
Engaging emerging international MICE markets.
Be part of a discussion that will challenge old event orthodoxies and help drive a new era of collaboration between meetings specialists and priority growth sectors.
Learn how to create a lasting legacy for your destination .
Leave stimulated by cutting-edge research, inspiring stories of success and help shape new policies to make your meetings and conferences thrive.